On April 20, 2023, the music world was set ablaze with the release of King’s sensational track, "Maan Meri Jaan (Afterlife)," featuring international superstar Nick Jonas. At WhizzStudio, we had the decided pleasure of collaborating with Warner Music in creating a never-before digital experience that would carry this global hit onto newer heights.
The Vision: Global Promotion Through AR
Our mission was clear: develop AR filters that would promote one of India’s most trending songs featuring an international collaboration. Our goal was to craft immersive and engaging AR experiences that would resonate with fans and encourage them to create and share their own content.
Crafting an Immersive Solution
In collaboration with Warner Music UK, we designed two cool AR filters. The filters now featured on the Warner Music India's Instagram page and the Snapchat Lens section, were meticulously crafted reflecting the soul of "Maan Meri Jaan". We created an engaging, visually-appealing experience that connected with fans everywhere in the world.
Igniting Social Media Buzz
The launch of these AR filters lit up social media, especially on Instagram and Snapchat. Fans all over the world took to the filters, integrating them into their video clips or stories.This wave of user-generated content did more than just give the song's title a boost; it also created a buzz that far exceeded borders, merging the worlds of Indian music with international pop.
Enhancing the Fan Experience
Our AR filters were much more than just digital effects; they literally framed a window for fans to connect with the music at a deeper level. By integrating the song into countless videos, we helped fans feel like they were part of the "Maan Meri Jaan" experience, like one big community experiencing that rush together.
Reflecting on the Journey
At WhizzStudio, we are passionate about creating innovative digital experiences that leave a lasting impact. Working on this very project with Warner Music and seeing fan response go through the roof has been very rewarding. It's been an epitome of our commitment to pushing the boundaries of creativity and technology and proof that storytelling through immersive experiences does work.
Looking Ahead
We are thrilled to have been part of this incredible journey with King and Nick Jonas. At WhizzStudio, we continue in the pursuit of innovations that bridge the gap between artists and fans in the most intimate of ways possible. Stay tuned for more exciting projects as we continue to explore new frontiers in digital creativity.
