The 18th of August 2023 marked the release of one of the most anticipated albums from Karan Aujla himself—'Making Memories'. Among the standout tracks is “Admirin’ You,” a song that has captured the hearts of many. Here at WhizzStudio, we had the incredible opportunity to collaborate with Warner Music and Karan Aujla to create something special for their fans.

Bringing the Vision to Life

The idea was simple yet ambitious:  To create an AR filter that would transport users into Karan Aujla's Music Video for an immersive experience that boosts user-generated content (UGC). We wanted fans to not just watch the video but to feel like they were part of it, standing alongside Karan in the futuristic ambiance of “Admirin’ You.”

Crafting the Perfect Solution

This vision comes alive by turning this mind-blowing, futuristic ambiance of the music video into an AR filter. Our team meticulously designed the filter to replicate one of the video's most iconic frames as the background.  As soon as users turn on the filter, they will instantly be a part of the dynamic and vibrant world of “Admirin’ You,” as if they are right there with Karan Aujla.

An Immersive Journey

Well, this filter was a real labor of love. We dove deep  into the intricate details of the music video to make the AR experience as close to the real thing as possible. The goal was to make users feel like they were stepping into the video itself , surrounded by visual effects, energy, and essence that Karan Aujla brings into his songs.

Elevating the Fan Experience

The result was nothing short of spectacular. Fans across the globe could now use the AR filter to immerse themselves in the “Admirin’ You” music video, sharing their experiences on social media and creating a wave of excitement and engagement. This not only boosted UGC but also strengthened the connection between Karan Aujla and his audience.

A Personal Reflection

At WhizzStudio, we believe in effective storytelling and unforgettable experiences. Working on this project for Warner Music and Karan Aujla has been a fine example of our commitment to innovation and creativity. We are proud to have played a part in making “Making Memories” even more memorable for fans worldwide.

Looking Ahead

In the end, it’s all about connecting with people through the art of storytelling—and , and we are thrilled to have contributed to this incredible journey with Karan Aujla. More such exciting projects are coming your way only on WhizzStudio, as we continue to push the boundaries of creativity and technology.