Agenda
Asus decided to create an emotional TVC for the launch of their latest portable gaming device, the ROG Ally, resonating with an older audience of gamers.
Here’s how we approached it
We collaborated with Ronit Roy, the biggest name in the Indian Television industry, as the face of our campaign. We crafted an engaging narrative for viewers in their middle age to look back at their childhood and take them on a journey through their old gaming days.
For a deeper connection and added emotional depth, we produced a beautiful original song from scratch, seamlessly blending it with the storyline of the film.
What made it special
The lyrics and the storyline of the TVC helped us convey a sense of nostalgia to the older generation of gamers, encouraging them to reconnect with their passion and #ResumeWithROGAlly. The emotional depth of the narrative, combined with Ronit Roy's powerful performance, made the campaign stand out, creating a lasting impact on the audience and effectively promoting the ROG Ally.
