Bhuvan Bam

Agenda

ASUS aimed to create two ads for the launch of their new laptop - ROG ZEPHYRUS G16, one digital ad for the occasion of Valentine’s Day and the other to address the common mispronunciation issue - many people were calling it ROO-OOG instead of ROG.

Here’s how We approached AD 1

We teamed up with India’s most loved YouTuber - Bhuvan Bam and his co-star from the series 'Dhindhora', Gayatri Bhardwaj, to establish a built couple for the Valentine’s day ad.

We created a hilarious script around Valentine’s day showcasing the features of ASUS ROG ZEPHYR G16. With Bhuvan Bam’s comedic timing and his own BB ki Vines character - Sameer, the ad turned out hilarious and authentic.

Here’s how We approached AD 2

To address the mispronunciation issue, we created a humorous conversation between Bhuvan Bam and his own BB ki vines character - Sameer settling the pronunciation debate - 'ROO-OOG nahi, ROG.'

What made it special

Our hilarious scripts and Bhuvan Bam’s comic timing & delivery came together to create hilarious ads for the audience, resulting in 6M+ views on instagram and 3M+ views on YouTube on both the ads respectively.