Agenda
Our goal was to enhance the release of Karan Aujla's album 'Making Memories' in a way that's never been done before in creativity and innovation through an AR filter designed especially for his track , ‘Making memories’ to keep the album memorable and a notch above the rest amidst the clutter of music releases.
Here’s how We approached it
Our approach was to blend technology with the artistic vision of the album, providing our audience with an unforgettable experience of being in a music video alongside Karan Aujla. We wanted to devise an AR filter that could represent the mood and theme of the track while giving their fans something to engage themselves in.
The AR filter represented not only the mood and theme of the track but something interactive for their fans to engage in.
We dove right into the essence of the track and what the artistic narrative was for the album. This collaboration helped us design a filter that captures the essence of "Making Memories," making the music a virtual experience that fans could be part of.
What Made It Special
What set this project apart was its ability to bridge the gap between artist and audience. The fans had a one-of-a-kind opportunity to step into a virtual music video with the artist. The immersive experience created between them has given these fans a feel—like being part of the journey in the making of this album.
