Agenda
Our objective was to enhance the music experience for King's mesmerizing track, 'Sarkaare,' from his album 'New Life,' by creating an innovative Snapchat AR filter.
Here’s how we approached it
We designed a groundbreaking Snapchat AR filter that invites people to step into King’s vibrant world and interact with his music—something nobody had done before.
By literally inviting users into King's colorful new world, our AR filter encouraged fans to explore "New Life" with fresh eyes and immerse themselves in the themes and aesthetics of the album.
What made it special
Our AR filter is a brilliant example of how creativity, technology, and music can create magic together. This innovative approach not only showcased King's music in a new light but also set a benchmark for how technology can enhance musical engagement and storytelling. The filter provided an interactive and immersive experience that deepened fans' connection to King's music and artistic vision.
