Tata Play

Agenda

On the occasion of World TV Day, Tata Play decided to create a TVC to promote their product via the campaign #Innconnectionskenaam.

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Here’s how we approached it

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Rather than just creating a TVC for the brand, we focused on portraying the importance of connections in people’s lives. We depicted a connection between two kids through an emotional storyline.

We highlighted how Tata Play contributed to the development of that bond. The narrative emphasized the role of Tata Play in fostering relationships and enhancing the quality of life.

What made it special

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Through thought-provoking lyrics and an engaging plot, we were able to encapsulate what true happiness means and the value of bringing people closer together. Osho Jain’s soulful voice served as the perfect accompaniment, adding depth to the characters' feelings and resonating closely with the audience. This approach not only promoted the product but also created an emotional connection with the viewers, making the campaign memorable and impactful.

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