Agenda:
WhizStudio was tasked with the strategic campaign to be able to merge high-impact marketing for ASUS TUF Gaming laptops and make viral content. Our mission was to engage a younger, tech-savvy audience and drive brand visibility through a unique partnership with an influencer who aligns with the brand’s values.
Here’s how we approached it:
Instead of merely showcasing the features of the product, we leveraged the influence of THE GREAT KHALI-a name that spells its charm amongst the meme-loving community of India.
We used Khali's viral charisma and conceptualized a high-energy video featuring advanced VFX that made people stop and notice and created a memorable impact. Our approach included a captivating wall-breaking sequence and a GIF pack to generate ongoing engagement.
What made it special:
Our innovative use of VFX techniques allowed us to deliver high-quality content within a tight budget, challenging traditional production myths. By timing the campaign with the ICC Men's T20 World Cup Finals and collaborating with over 100 meme pages, we maximized reach and resonance. The campaign was able to go viral, not only showcasing the strengths of ASUS TUF laptops but setting a new benchmark for tech brand marketing in India. The campaign’s success was marked by huge impressions, engagement, and organic brand promotion, proving our ability to create impactful and cost-effective content.
